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Special Project

Special Project
From the 10th Annual Shorty Awards


Nominated in Meme/Parody Account

About Unspirational

If you are one of those people who goes online looking for pictures with motivational words plopped on top of happy people, adorable animals, or beautiful scenery, there are plenty of accounts for you. This is not one of them. Author and Executive Producer of The Bachelor and its spinoffs, Elan Gale puts a new twist on the classic motivational poster format on his @unspirational Instagram feed, coupling pictures that exude positivity with words like, “if you never believe in yourself, you’ll never let yourself down!” Though the account aspires for demotivation, Elan is always hard at work—he even capitalized on the popularity of the account this year by releasing the companion book You're Not That Great: (but neither is anyone else).

Unspirational's best work on social