13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards


Nominated in Weird

About slimeysugar

Slime is not just for kids anymore. Even though @slimeysugar is the brainchild of teenager Megan Li, there’s something about watching her hands knead slime that resonates with 755K+ followers on Instagram in a primal way. Megan’s rainbow-colored concoctions are created by mixing together household goops (like glue and shaving cream) with other fun elements like styrofoam balls for crunch. The slime (and Megan’s Instagram videos) are intended to help people by triggering ASMR, creating a feeling of relaxation. With a popular Etsy shop, Megan often sells the slimes she displays on Instagram, with many customers happy to recreate the squishy experience at home, relieving their anxiety and stress.

slimeysugar's best work on social

https://www.instagram.com/p/BSHGBLIA9ae/?taken-by=slimeysugar https://www.instagram.com/p/BWYbivegHl5/?taken-by=slimeysugar https://www.instagram.com/p/BVYMX2vgMxC/?taken-by=slimeysugar

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!