Campaign Video by SORTED Food
The Shorty Interview with SORTED Food
Which family member do you wish was on Facebook? Which do you wish wasn't on Facebook?
No family members should ever be on Facebook… Ever!
What's the funniest celebrity tweet you saw in this past year?
One of the many from James Blunt - the man is a genius at hitting insults back
Instagram, Vine or GIF?
Instagram… and GIFs… Instagram GIFs!
Ever get called out for tweeting too much?
....yes!View SORTED Food's complete Shorty Interview
Learn More about SORTED Food
A group of British friends who make food as easy, fun and delicious as possible…Sorted Food have hundreds of video recipes, skills, tips & tricks on YouTube and their website. Based in London, but with a global community - Sorted are constantly learning new foods, staying on top of trends and getting everyone involved in their videos. The Sorted Food channel on YouTube is actually the world's most engaged cooking channel on YouTube globally, a testament to how passionate the community are about food and learning new recipes - and no recipe is complete without the community's involvement in helping personalise it and make it as amazing as possible. Sorted never want to stand up and say any food is right or wrong, food is personal to each and every member of the community - the hope is they provide a platform for people to have a conversation about their favourite ingredients/methods.
How do you or your organization use social media? What makes your use unique?
Sorted lives online… So social media is the only way they can communicate with their community. As well as just conversations, all the comments get used to create the best recipes possible, with influences from all around the world. The truth is that whilst you may only see 4 people on screen a lot of the time, Sorted is built up of the most engaged community across all of YouTube's cooking channels… For instance, each recipe video has had suggestions made by the community added into them (with callouts made in each video to the person who suggested that tip), plus the eyeCandy series highlights community photos/videos that have been tagged #eyeCandySorted.