Diamond Candles creates eco-conscious soy candles with a surprise ring hidden in each of our Ring Candles. As a small business in Durham, North Carolina, the company leverages the power of social media and attributes the platforms to much of the success as an online candle company. Early on, Diamond Candles found that customers flocked to Twitter, Facebook, and Instagram posting thousands of ring reveal photo online, sharing the product experience.
More about Diamond Candles
We make all natural soy candles with a surprise ring inside every candle, making candle burning fun again! Tweets by Josh Beaty, Director of Social Media & Community.
In what ways do you waste the most time on social media?
Probably sifting through all the customer ring reveal photos on Instagram and Facebook!
What's the funniest celebrity tweet you saw in this past year?
This one by @yoabbaabba: "Going into 2014, let's just all stop lying to ourselves. Kale is gross."
How do you or your organization use social media? What makes your use unique?
Diamond Candles' social media platforms serve as a sounding board for customer community support, promotions, online community parties, and education. The company believes that home fragrance should be fun and hassle free, so the company is fiercely dedicated to online support and constant communication. The company is on day and night, there to reach out to any customer who needs assistance or just wants to say hello.