9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards Best Use of Social Media for Television

This award honors campaigns that have integrated social platforms in innovative ways to launch or promote the continued viewing of a network, television series or special. Click here to see the previous winner and nominees.

Finalists

finalist
#ROASTJOFFREY: The World’s First-Ever Social Media Roast
To build excitement for Game of Thrones during the off-season, HBO and 360i launched the first-ever social media comedy roast in celebration of the show’s very own King Joffrey Baratheon – the character the Internet loves to hate. Among the top TV characters, 360i’s social buzz analysis found that King Joffrey was the most hated character on ...
finalist
CNN Films Presents: 'Blackfish'
CNN Films presented “Blackfish," one of the hottest films out of the Sundance Film Festival on CNN Television in 2013. CNN Films' Blackfish was #1 in cable news the night of the premiere in the key demo ratings. The film had the biggest younger viewer turnout and was the highest ranking CNN Film of 2013. According to SocialGuide, more people...
finalist
Doctor Who
Tumblr is the perfect platform for fandoms and there isn’t a fandom larger than Doctor Who which launched its Tumblr page in April 2011 and now has over 580,000 followers. The Doctor Who Tumblr helped to elevate Doctor Who to the number 1 topic on Tumblr, bigger than any other TV show or event. BBC America’s Doctor Who 50th Anniversary campai...
finalist
MTV EMA: Social Media
The MTV EMA – MTV's global celebration of the hottest stars in music – recognizes artists from around the world and across genres, and brings together music fans everywhere for a one-of-a-kind experience in the weeks leading up to and at the show. The 2013 MTV EMA aired across MTV's global network of more than 60 channels, reaching nearly 700 mi...
finalist
Mob City Twitter Script
To break through with the story of TNT’s newest series, we made “Mob City" the first TV show to be adapted onto Twitter. For the 3 days leading up to it’s national premiere we shared every word of the pilot episode script: dialogue, stage direction, it was the entire story 140 characters at a time. To show of the gorgeous noir details we used Tw...
finalist
NCAA Real Time Highlights
The Turner team created March Madness Real Time Highlights to deliver the most exciting, meaningful plays of the 2013 NCAA Men's Basketball Tournament through the world's foremost social network for synchronous real-time viewing, Twitter. Additionally, Coke Zero and AT&T were the launch sponsors for the initial activation of this partnership ar...
finalist
Orange Is The New Black, a Netflix Original Series
Orange Is The New Black, a Netflix original series, premiered in July of 2013 and quickly became a television phenomenon due in part to a fan-first social campaign that served to introduce social media users to the show's complex cast and storylines, then provided a highly responsive, multiplatform social universe that would make fans feel immer...
finalist
PSYCH Slumber Party
On February 15, 2013 USA Network gave its fanatical fans – Psych-Os an old school slumber party utilizing new school technologies. For six hours in the wee morning, Psych fans were treated to seven back-to-back episodes, never before seen original content, the ability to chat with each other online through USA Network’s Character Chatter platfo...
finalist
Shark Week Google Hangout
For the premiere of Discovery’s Shark Week, we hosted the first underwater Google+ Hangout from inside of a shark tank at the National Aquarium in Baltimore. Marine biologist Holly Bourbon fielded questions from select YouTube stars such as iJustine and Shark Week super fans.Discovery was launching their 26th season of Shark Week and with their ...
finalist
Teen Wolf Trailer
The supernatural drama Teen Wolf has a social audience of over 4 million fans, all of which were left eager to see what would happen during the show’s highly-anticipated mid-season premiere. Rather than air the trailer in a traditional way, MTV looked to give fans the ultimate reveal experience. The idea? A gamified, exclusive first-look at Tee...
finalist
TeenNick's The '90s Are All That
It's almost two years since Nickelodeon proudly met the demands of its longtime fans on social media who demanded that we "Bring Back '90s Nick." The '90s Are All That programming block came out strong, running all the fan favorites from that "golden" decade. In its second year of existence, it took a huge leap forward, connecting that eager soc...
finalist
The Voice: Instant Save
The Voice hits all the right notes on-air, but what's happening on social really sets The Voice apart. The show is built from the ground up to have the most meaningful, entertaining social experience on television. Fans expect nothing less from the show that pioneered Social TV. During Season Five, The Voice introduced its latest social...
finalist
The WWE App
Available on Apple iOS and Android devices, the WWE App is the digital center of the WWE Universe, bringing our fans worldwide closer to WWE’s Superstars and Divas than ever before, from anywhere their digital device can access the Internet. The WWE App’s primary purpose is to provide users with an interactive companion platform that richly e...

Nominees

#DowntonPBS Social Buzz on RebelMouse
RebelMouse is a revolutionary new way for content creators to reach, engage and grow their audiences. Its #Hashtag Publishing feature allows users to run a campaign by leveraging social conversations and content around a specific hashtag. These #Hashtag campaigns showcase all shared content, whether it’s owned content coming from the show’s social account...
2013 MTV Video Music Awards Shatters Records Across Web, Mobile and Social
Social execution around the 2013 MTV Video Music Awards was reinvented into an immersive five-day multiscreen celebration like never before. The experienced kicked off with the launch of its All Access livestream three days prior to showtime, which provided fans an unfiltered, intimate glimpse into all the action leading up to music’s most buzzed-about a...
But I'm Chris Jericho!
“BUT I’M CHRIS JERICHO!" is an interactive digital media property built around WWE superstar, actor, television personality, writer and musician Chris Jericho. At its center is an original comedy web series starring Chris Jericho as a fictionalized version of himself. In this tongue-in-cheek portrayal of his life, Chris is a former wrestler struggling to ...
Duck Dynasty Season 4 Duck Destination
To promote the fourth season of Ducky Dynasty, we recognized our fanbase’s insatiable appetite for all things Duck. We looked to aggregate all of our shareable content into one environment. We created the ultimate Duck Dynasty library, providing the most popular images, videos and GIFs from all 4 seasons. To make the site user friendly, we included th...
Duck Dynasty Season 4 The Endless Quack
To promote the fourth season of Duck Dynasty, we looked to engage our rabid fanbase and get them excited for new episodes. We launched the “Endless Quack" within A&E’s Duck Dynasty home page. We set up an ongoing countdown clock and asked our fans to tweet #Duck Dynasty. Every tweet added 1 second to the call clock, with the goal of generating the longe...
HGTV All Premiere New Year
HGTV's New Year's Day festivities featured live, commercial free coverage of the 125th Tournament of Roses Parade and an all-day Twitter party that allowed fans to tweet along with their favorite HGTV stars. New Year’s Day on HGTV began with live coverage of the Rose Parade 2014 and was hosted by HGTV’s popular Property Brothers, Jonathan and Drew Scott, ...
How Spartacus: War of the Damned Conquered Social Media
The epic conclusion to a legendary journey, Spartacus: War of the Damned unleashed a battle unlike anything seen before. The final season of Starz’s most-watched program saw Spartacus and his rebels wage one bloody combat after another in an attempt to bring down the mighty republic of Rome. The result was the name Spartacus being etched in history foreve...
How The White Queen Found Loyal Subjects on Social Media
Men go to battle. Women wage war. Drawing on best-selling author Philippa Gregory’s rabid fan base, we set out to drive buzz and build a social audience within Facebook, Twitter, Pinterest, and YouTube. It was imperative to let people know that the incredible story of The White Queen was going to unfold on television. And for female drama lovers, there wa...
NBA Digital NBA BackboardCam
Did you ever wonder what an NBA backboard gets to see every night or during All-Star Weekend, the Playoffs and the NBA Finals? NBA Digital and Sprint combined to deliver a unique, one-of-a-kind experience that let fans sneak a peek through the most impressive view in Sports. As Kevin Durant or Lebron James went up to make a powerhouse, momentum ch...
Orphan Black
Orphan Black premiered on BBC America on March 30, 2013 as part of Supernatural Saturday. Orphan Black fans are present across multiple social platforms, notably Twitter, Facebook and Tumblr. Fans of the show identify themselves as members of Clone Club: http://orphanblack.tumblr.com/post/76456707446/hello-there-welcome-to-obtumblr-how-did-you-hear Tat...
Outlander Breaks The Internet
A phenomenon 20 years in the making comes to life for the first time summer 2014 when STARZ Entertainment premieres its newest Original Series, Outlander, based on the bestselling novels by Diana Gabaldon. In Outlander the STARZ digital marketing team was presented with a very unique challenge, how do we activate this large, very active and excited fan ba...
PGA Championship Pick the Hole Challenge hosted by Jack Nicklaus
For the first time ever, golf fans worldwide were able to have a direct impact on the hole location of a major championship, through the “PGA Championship Pick the Hole Location Challenge Hosted by Jack Nicklaus" at the 95th PGA Championship, at Oak Hill Country Club, in Rochester, N.Y., Aug. 5-11. A collaborative learning experience between The PGA of ...
Pretty Little Liars #WorldWarA Campaign
To get fans buzzing about the summer 2013 finale of Pretty Little Liars, we created a multi-platform social media campaign called #WorldWarA. The campaign kicked off with an on-air promo that aired three weeks before the finale telling fans to prepare themselves for the biggest bombshell in Pretty Little Liars history—#WorldWarA. The hashtag was featured...
Roast of James Franco (#FrancoRoast)
The Comedy Central Roast of James Franco probed the question, "Is there anything that James Franco can't do?" It was only fitting that the social media program for the Roast be as ambitious as the man of mystery himself.James Franco is known for being everywhere and doing everything. So, when the Roast of James Franco aired on Comedy Central, the producer...
TLC's Long Island Medium
Theresa Caputo's unique ability to speak to those who have passed on to the other side has left fans of TLC's Long Island Medium clamoring for a reading with her - resulting in a years-long waiting list for readings since fans first connected with her on the hit TLC show in 2011. On Sunday, October 6, TLC gave fans the chance to meet with Theresa and her...
Teen Wolf Social Fandom
Teen Wolf, MTV’s hit supernatural drama series has grown into a cult hit for the network since its premiere in 2011. As a result, the show has cultivated a massive fan following and subsequent demand for digital content in between weekly episodes and seasons. Now in its third season, Teen Wolf has the distinction of being one of TV's current great fand...
The Way of Ray
Showtime wanted to launch a new show named Ray Donovan. On the surface the show was simply about a fixer in Hollywood, but the drama and its eponymous character, played by Liev Schreiber, were much more complex. Showtime wanted potential viewers to understand the depth of the show. They asked us to develop a compelling digital offering that would help ...
Top Chef Transmedia
As a leader in the digital and interactive television, Bravo continued to push the envelope with Top Chef Transmedia: a cross-platform, interactive viewing experience. Bravo expanded the Top Chef storyline from a one night event into a seven day experience consisting of four main elements: the on-air series, the digital series, interactive live voting, an...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.