Did you ever wonder what an NBA backboard gets to see every night or during All-Star Weekend, the Playoffs and the NBA Finals? NBA Digital and Sprint combined to deliver a unique, one-of-a-kind experience that let fans sneak a peek through the most impressive view in Sports. As Kevin Durant or Lebron James went up to make a powerhouse, momentum changing flush, @NBABackboardCam was there to capture this perspective and share it with the world via Twitter. Sprint sponsored and helped promote the experience in order to help communicate the photographic value of its own platform as well as a tight affiliation with the NBA and it’s superstars. For NBA Digital, this program was a success for the fans as well as the business. We brought this platform to a key partner and helped generate nearly 5,000 Twitter followers, thousands of tweets and re-tweets and an experience that only the NBA can provide.
https://twitter.com/NBABackboardCam/status/325332128462168065/photo/1 https://twitter.com/NBABackboardCam
