Archived from the 5th Annual Shorty Awards
Best Overall Brand Presence on Instagram
A billion dollars later (and a Shorty Award win for #Apps) Instagram is now being used by over 40% of to brands to crowdsource photos in marketing campaigns. This Polaroid-style, Facebook-owned app has given brands a chance to see what their customers see. This award honors the best brand presence on Instagram.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.