8th Annual Shorty Award Categories

Archived from the 5th Annual Shorty Awards Best Overall Brand Presence on Instagram

A billion dollars later (and a Shorty Award win for #Apps) Instagram is now being used by over 40% of to brands to crowdsource photos in marketing campaigns. This Polaroid-style, Facebook-owned app has given brands a chance to see what their customers see. This award honors the best brand presence on Instagram.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Nominees

@evianwater Instagram
evian has always been an innovator; not only did they start the bottled water category in the United States in 1978, but were the first water brand to launch on Instagram. In the past year, evian has used Instagram to build connections through pictorial storytelling, leading to a thriving following of fans that routinely express their love for the brand. ...
AX #DressedFor
As a retailer, Armani Exchange wanted to help define the public's daily personal style and motivate new fashion purchases. Leveraging Instagram, contributors including fashion bloggers, influencers and consumers were invited to use the #DressedFor hashtag to collaboratively help A|X create a user-generated style board reflecting an array of tastes and...
Betty Crocker - Best Overall Brand Presence on Instagram
For over 90 years, Betty Crocker has been a loyal sidekick to millions of folks at home in their kitchens. To return the favor, Betty Crocker’s Instagram account goes behind the scenes in the kitchens that have been powering all others for decades: the Betty Crocker Kitchens at General Mills. Betty’s Instagram followers get insider access into what the Ki...
CAPRICHO on Facebook
In 2012, CAPRICHO’s Facebook page ceased to be an automatic news feed and began to offer exclusive content increasing the interaction with the reader. It went from 500 thousand to 2 million fans: it is the largest fansite of Editora Abril and the largest teen magazine community in the world. CAPRICHO’s Facebook page represents the hard work that the b...
CAPRICHO on Instagram
CAPRICHO was able to see the potential of Instagram from the beginning. Unlike others within Brazilian media, CAPRICHO knew how to take advantage of this new technology trend. The publication found a visual identity of its own within Instagram and successfully involved its readers. Within 10 months it went from 11 thousand to 132 thousand followers. C...
DoubleTree by Hilton Instagram
It is important to be where our consumers are and engage and deliver value when, where and how they wish to receive it. With the growth of the Instagram platform (gains one new user every second), and tapping into the insight that people love to share photos during their travels, this is a perfect platform for our brand to grow our presence. DoubleTree la...
HBO GIRLS @girlsHBO Instagram
The GIRLS brand on Instagram reflects the series’ most resonant moments with episodic and promotional imagery, creative hashtag use, and “behind-the-velvet-rope" access to red carpet premieres and VIP events. Regular updates include fan favorite quotes, images from the episodes as episodes air, and a polling of fan-favorite moments from the series. ...
NBC News on Instagram
NBC News has been harnessing the power of visual storytelling since its first broadcast in 1938. In January 2011, they began bringing this experience to Instagram. America’s leading news organization prides itself on taking original, compelling photographs around the world to bring its followers to the forefront of breaking news. Through Instagram, NB...
Pantone Tells Colorful Story on Instagram
On December 6, 2012, Pantone LLC, the global authority on color and provider of professional color standards for the design industries announced PANTONE® 17-5641 Emerald as the color of the year for 2013. Pantone launched their Instagram account a few months prior and wanted to make a colorful "splash" on the platform around the Color of the Year anno...

8th Annual Shorty Award Categories

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 8th Annual Shorty Awards were held April 11th, 2016 in NYC and can be streamed on youtube.