NBC News has been harnessing the power of visual storytelling since its first broadcast in 1938. In January 2011, they began bringing this experience to Instagram. America’s leading news organization prides itself on taking original, compelling photographs around the world to bring its followers to the forefront of breaking news. Through Instagram, NBC News has taken its followers through the halls of its headquarters in Rockefeller Center, to the London Olympics, the 2012 conventions, presidential debates, and even to New York City in the midst of Hurricane Sandy. NBC News was the first broadcast news organization on the platform.NBC News has been harnessing the power of visual storytelling since its first broadcast in 1940. In January 2011, they began bringing this experience to Instagram. America’s leading news organization prides itself on taking original, compelling photographs around the world to bring its followers to the forefront of breaking news. Through Instagram, NBC News has taken its followers through the halls of its headquarters in Rockefeller Center, to the London Olympics, the 2012 conventions, presidential debates, and even to New York City in the midst of Hurricane Sandy. NBC News was the first broadcast news organization on the platform. NBC News also interacts with its audience by curating user images to tell a larger story. Each week, a newsworthy topic becomes to focus of a NBC News Hashtag Collection. Users tag their Instagrams with the given hashtag and NBC News features nine user submissions in a post. Past examples include #HC_FallFoliage, #HC_Halloween and #HC_LocalNews. NBC News has utilized its brand on Instagram to crowdsource photos using the Instagram API. To curate election photos on Instagram, NBC partnered with Chute to create ElectionGrams.com. Photos of first-person accounts of Election Day tagged with election-related hashtags were approved and then dispersed across a map of the United States according to the photo’s geotag. The site was called “innovative" by both Poynter and PBS. Even Instagram has taken note of the @NBCNews account. They’ve showcased NBC News on their “Instagram for Business" blog as an example of how to engage with the community and use the app to tell a story. Anthony Quintano, NBC News’ Senior Community Manager, gave a presentation with Amy Cole, Instagram’s head of business operations, on how journalists should approach the platform in November 2012. Since the creation of the @NBCNews account, the brand has expanded to all of its shows (@TODAYshow, @NBCNightlyNews, @DatelineNBC, @MeetThePress, @RockCenterNBC and @KLGandHoda), 2012 campaign embed reporters and several on-air correspondents such as @SavannahGuthrie, @NMoralesNBC, @AlRoker and @HodaKotb.
@NBCNews account - http://instagram.com/nbcnews Hashtag Collection example - http://instagram.com/p/RlMnMlx98x/ ElectionGrams - http://electiongrams.com PBS on ElectionGrams - http://www.pbs.org/idealab/2012/11/our-picks-for-the-most-innovative-election-coverage311.html Poynter on ElectionGrams - http://www.poynter.org/latest-news/mediawire/194286/news-orgs-innovate-with-election-coverage/ Presentation presented by Anthony Quintano with Amy Cole of Instagram - http://nbcnews.to/instamedia
