2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 5th Annual Shorty Awards

Oreo Cookie This/Creme This

Finalist in Instagram Brand Presence

About this entry

It was time to find out the answer to humanity’s most important question: cookie or creme? Oreo’s very first Super Bowl ad drove viewers to Instagram, where fans chose sides by tagging photos either #cookiethis or #cremethis. And then, for three long, oppressively - sweet - smelling days, we did just that. Twenty artists recreated Instagram photos using mountains of cookies and pounds of creme. One hundred fifty sculptures later, Oreo went from 0 followers to nearly 85,000 and became the fastest growing account in Instagram’s (notably short) history. In the three minutes after its Super Bowl debut, OREO beat out Justin Bieber, Beyoncé and unicorn_wishgirrrl_99 to become the fastest growing account in Instagram’s (very short) history. With 33 photos on Instagram’s Explore tab, the number one spot on reddit’s front page and a barrage of media coverage, here’s the story of how a 100-year-old cookie became the hottest thing going on Instagram.

Why does this entry deserve to win?

instagram.com/oreo

Media

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.