Yoni Freedhoff, MD, is an assistant professor of family medicine at the University of Ottawa, where he’s the founder and medical director of the Bariatric Medical Institute – dedicated to non-surgical weight management since 2004. Dr. Freedhoff sounds off daily on his award-winning blog, Weighty Matters, and he's pathologically attached to Twitter. Dr. Freedhoff’s latest book, "The Diet Fix: Why Diets Fail and How to Make Yours Work," is a #1 national bestseller in Canada and is widely available across North America and online.