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Horniman Museum

is a Shorty Award finalist!

Free museum + gardens in South London with designated collections, super aquarium, green-flagged gardens and a celebrity walrus.

www.horniman.ac.uk - 23,603 followers

Finalist in Museum chosen by the community

2 nominations in Museums

1 nomination in Behindthescenes

The Shorty Interview with Horniman Museum

What was the funniest trend you've seen?

#MuseumSelfie was big and brilliant.

140 characters of advice for a new user?

Be human, be fun, have sense of humour, and DFTBA.

Why'd you start tweeting?

To let other people know the fascinating stuff going on in the museum as well as the work happening behind the scenes.

What do you wish people would do more of on Twitter?

Replying and having a conversation, instead of just making announcements.

View Horniman Museum's complete Shorty Interview

Learn More about Horniman Museum


The Horniman Museum and Gardens are an inspiring, surprising, family-friendly, free attraction in South London’s Forest Hill. The Horniman has been open since Victorian times, when Frederick John Horniman first opened his house and extraordinary collection of objects to visitors. Since then, the collections has grown tenfold and includes internationally important collections of Anthropology and musical instruments, as well as an acclaimed Aquarium and Natural History collection. Unusually for such an important museum, you can see the collection up-close and face-to-face. You can even pick up, try on and play with some of our objects. Visitors come time and again to explore the free museum, take part in our activities and enjoy our 16-acre gardens. And they discover something fascinating and mesmerising every time.

How do you or your organization use social media? What makes your use unique?

The Horniman Museum and Gardens are active across all social media platforms: On Twitter and Facebook, the Horniman shares news, behind the scenes stories and information about upcoming events and exhibitions, as well as updates on current projects and highlights from the fascinating world pf the stores. On Instagram and Flickr, we share photographs showing what's happening at the Horniman, from the behind the scenes painting of a pangolin, to an exhibition installation or a class of schoolchildren exploring our nature trail. The Horniman was one of the first UK museums to start using Pinterest, collating boards on the themes of the collections - Natural History, Anthropology, musical instruments, archives, and gardens. The Horniman's Tumblr account shares fascinating, unusual and wonderful objects being found in the stores - it has been massively successful, gaining 20,000 followers in just over a year.

Recent Nominations

February 18, 2014

I nominate @HornimanMuseum for a Shorty Award in #museum because they do fascinating and important coral research

February 18, 2014

I nominate @HornimanMuseum for a Shorty Award in #museum because they engage with their users on so many platforms

February 17, 2014

I nominate @HornimanMuseum for a Shorty Award in #museum because their huge collection of musical instruments ROCKS!

February 16, 2014

I nominate @HornimanMuseum for a Shorty Award in #museum because... they make information on the museum entertaining!

February 16, 2014

I nominate @HornimanMuseum for a Shorty Award in #museum because Paolo and his team deserve it! You guys rock!

February 15, 2014

I nominate @HornimanMuseum for a Shorty Award in #museum because...their tweets are personal, funny and interesting

February 11, 2014

I nominate @hornimanmuseum for a Shorty Award in #museum because...its just the coolest collection ever!

February 11, 2014

I nominate @HornimanMuseum for a Shorty Award in #museum because it's an unmissable jewel in South London's Crown

7th Annual Shorty Awards Categories

About the Shorty Awards

The Shorty Awards honor the best of social media. Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Foursquare and the rest of the social web. The 7th annual ceremony will be held in April 2015 in New York City and live streamed internationally.

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