As the the ultimate sparkling water to enhance food, S.Pellegrino has long been a mainstay in five-star restaurants around the world. However, today's foodies are seeking fine taste experiences outside of formal "white table-cloth" settings. Our challenge was to associate S.Pellegrino with more contemporary epicurean experiences.
Moment Studio and Deep Focus partnered to create a series of cinemagraphs, which artfully presented S.Pellegrino in contemporary food environments. By using the cinemagraph format, we were able to isolate movements and lavish attention on S.Pellegrino's role within each social post.
The quality of these posts enabled the brand to reach more consumers via Facebook -- both by pushing down CPMs and by earning high-levels of engagement.
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