Helen Ruth Van Winkle, an 87-year-old great-grandmother and Knoxvillian, blew up on Instagram in 2015 as Baddie Winkle when found by Rihanna and Miley Cyrus, launching her laid-back, tie-dyed, marijuana-positive alter ego into the public eye. The project originally started as a way for Helen to connect with her granddaughter, dressing the granny in her clothes and Instagramming the results. Now pushing 2 million followers, she’s the new face of clothing brand Dimepiece LA and acts as a body-positive, anti-ageist, pro-legalization figurehead—though admittedly she does not herself partake, she’s outspoken about the availability of medical marijuana.