WATCH THE 10TH ANNUAL SHORTY AWARDS POWERED BY DIRECTV NOW YAY!

10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

#TakeAKnee

Winner in Social Activism

Entered in Social Good Campaign

Objective

To counter the President's narrative, that taking a knee was un-American, we wanted to create a film to remind the public of the truth behind this powerful sign of respect and peaceful protest.

Strategy

We took infamous and tragic police violence videos and re-imagined them with an athlete kneeling in place of the victim.

Results

This film was shared socially (with no media support) during the apex of the #TakeAKnee movement and press attention. The film was shared by a number of influential African Americans, like Jesse Williams, Niecy Nash, D.L. Hughley, Jasmine Sanders, Tracee Ellis Ross, Tamia, and Regina Hall, and garnering millions of views and counting.

Produced by

WP Narrative, #TakeAKnee

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018