In this global campaign, we worked side-by-side with Netflix to not only build the social campaign but also help to create the trailer and design the panel at San Diego Comic Con. But it didn't stop there, we also partnered with their other properties to create a launch piece that racked up some serious views. This coupled with our strong reactive play helped to keep people talking and engaged. Over the course of the campaign, we saw a 53% growth in followers and had 17.6M Impressions, making this one of our most successful campaigns to date.
What happens when you pull a Death God with a knack for killing, out of the anime world and transport him into the real world? Well, Ignition found out when we partnered with Netflix to create the global social campaign. Knowing it was a highly anticipated feature film with a rabid fan base, we had to stay as true to the story as we could, while also catering to the expectations of mainstream audiences. Leveraging elements of power, moral ambiguity and the story's edgy tone, we were able to create digital campaign that brought Death Note to life for fans across the world.
TOTAL FOLLOWERS: 322K (+122K)
TOTAL REACH: 7.5M
TOTAL ENGAGEMENTS: 3.8M (Engagement Rate of 29%)
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