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3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

Deathnote Social Media Campaign

Entered in Entertainment

About this entry

VIEW CASE STUDY

In this global campaign, we worked side-by-side with Netflix to not only build the social campaign but also help to create the trailer and design the panel at San Diego Comic Con. But it didn't stop there, we also partnered with their other properties to create a launch piece that racked up some serious views. This coupled with our strong reactive play helped to keep people talking and engaged. Over the course of the campaign, we saw a 53% growth in followers and had 17.6M Impressions, making this one of our most successful campaigns to date.

Why does this entry deserve to win?

What happens when you pull a Death God with a knack for killing, out of the anime world and transport him into the real world? Well, Ignition found out when we partnered with Netflix to create the global social campaign. Knowing it was a highly anticipated feature film with a rabid fan base, we had to stay as true to the story as we could, while also catering to the expectations of mainstream audiences. Leveraging elements of power, moral ambiguity and the story's edgy tone, we were able to create digital campaign that brought Death Note to life for fans across the world.

Results

TOTAL FOLLOWERS: 322K (+122K)


TOTAL REACH: 7.5M


TOTAL ENGAGEMENTS: 3.8M (Engagement Rate of 29%)

Media

Produced by

Ignition, Netflix

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018