The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 8th Annual Shorty Awards

Tracx Social Business Cloud

Entered in Social Media Tool


Tracx is the leading social business cloud empowering enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. The solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually driven Social Recommendation Engine, enabling smarter interactions that deliver meaningful business results. The world's most respected and leading brands such as Morgan Stanley, The New York Times, and Comcast rely on Tracx to identify and target audiences, improve planning, enhance monitoring and effectively engage consumers. Tracx is headquartered in New York City with offices in Tel Aviv and London.

Strategy and Execution

Tracx is the leading social business cloud for building memorable brands and managing customer experience in the social-enabled world.

With Tracx, clients are able to discover new opportunities and better understand all aspects of their business - from customers, to competitors and influencers. The system refines and analyzes mass amounts of data from across the social web, then makes that data actionable.

After a brief 1-2 week period of set up and implementation, clients are able to put their insights to work in order to enable smart social interactions that enhance customer relationships and establish new ones. Tracx's contextually-driven social engagement engine takes the guesswork out of engagement by providing content suggestions across social networks at various times of a given day.

Tracx also allows client organizations to optimize campaigns, track ROI, measure team performance and keep an eye on the competition.

Tracx enables clients to integrate and apply social media analytics and social relationship management into the rest of their marketing. Tracx is built to integrate seamlessly into enterprise systems such as CRM and web analytics engines in order to provide value across the entire enterprise. Connecting social data, workflows and insights with first and third party consumer data supercharges the entire ecosystem and optimizes social customer experience. Tracx partners with IBM Coremetrics, Google Analytics, Sugar CRM, Ditto Labs, Kenshoo, LivePerson, and Bitly (just to name a few) so that users can connect their data to enterprise technology ecosystems, get competitive insights, and build applications and services powered by Tracx data.


Tracx has been built from the ground up to provide numerous and versatile applications of its social business management solution that enable clients to break social out of its traditional shell and inform all departments of their organization - from supply chain management to HR, sales, marketing and operations.

Tracx's business continues grow and evolve, winning new deals with leading brands around the world as Tracx's social business cloud provides better intelligence, actionable insights, and intuitive ease of use. Tracx truly captures the entire social conversation pertaining to a particular topic, while competitors simply collect mentions. Leading brands such as Canon, EA, The New York Times, and Nestle have chosen Tracx as they strive to become fully comprehensive social businesses.

Tracx is an award-winning platform that assists and informs for all of an organization's social business needs. Accordingly, Tracx has received the following awards: IAB Mixx Awards 2015, Stevies 2015, Deloitte Technology Fast 500, TiE Con 2015, Best in Biz Awards 2015, AlwaysOn Company to Watch, Digiday Signal Awards.


Video for Tracx Social Business Cloud

Entrant Company / Organization Name