The Patriots are striving to provide unique and compelling content for Patriots Nation. They were the 1st team to tweet draft picks before public announcement back in 2009 and haven't stopped pushing forward since. Currently they're the #1 NFL team on Twitter (818K+ followers), #3 on FB (4.5mil), #2 Instagram (535K), #1 on Vine (41K), #1 on Google+ (867K), #3 on Pinterest (16K). The Patriots' goal on social media is to provide info when/where/how Patriots fans want it. Their content includes tons of behind the scenes photos & videos, trivia, Throwback Thursdays, giveaways & sweepstakes, contests, interactive post and much more!