At the bottom of the multibillion-dollar smartphone industry, child miners labor in harrowing conditions and never see a penny of profits.
The Waste-Ed team knew they needed to make a video to raise awareness about this heartbreaking injustice, to prompt consumers to think twice before purchasing a new phone before they need one. Using footage from Amnesty International and Unicef, this video reports on the human cost of our tech obsession.
Strategy and implementation for Waste-Ed (read: Waste Education) involves creating and distributing video content that raises awareness and acts as a call to action to save our planet.
With a weekly reach of 2 million Facebook users, more than 125K Page likes and more than 140K followers, we create content that inspires change by highlighting the Earth’s crisis condition and offering concrete solutions.
The video has reached over half a million Facebook users and has been shared over 5,000 times on our Page. It has also been rebranded by our sister Page In The Now, where it has been watched more than 6.5 million times and shared more than 150K times.