Objectives

To showcase New York area university student artists working in visual art, music, dance and photography through a short-form online video series.

Strategy and Execution

WNET's ALL ARTS partnered with local universities to produce short-form video pieces about student artists. Videos were produced and edited for distribution on multiple platforms:

Facebook:https://www.facebook.com/allartstv/videos/1853785928059105/ 

YouTube: https://www.youtube.com/watch?v=stb_ybePgus&list=PLfGNG80kNngd84trENGwaxMv03fsAP2SL

allarts.org: https://allarts.wliw.org/programs/rising-artist/

ALL ARTS Streaming Apps:

60-second videos and Instagram Stories videos were created and distributed on ALL ARTS' social media platforms, as well as shared with the students and universities. Examples include:

ALL ARTS' Instagram: https://www.instagram.com/p/BvcjI0KBOKF/

ALL ARTS' Twitter: https://twitter.com/AllArtsTV/status/1115312327463772160

Results

Successfully produced and released season one of "Rising Artist" and have begun work on season two, with a new roster of students at different universities. Across platforms, the series was watched over 100,000 times.

Media