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Special Project

Special Project NEW!
From the 2nd Annual Shorty Social Good Awards

ColourPop X NKLA

Entered in Animal & Wildlife

About this entry

ColourPop's partnership with Best Friends Animal Society is working to make LA a no-kill city by 2017.

Why does this entry deserve to win?

ColourPop gave back on Thanksgiving 2016 with the launch of two new eye shadows, Puppy Love and Cat Nap, where all proceeds supported the Best Friends Animal Society, the only national organization dedicated to ending the killing of dogs and cats in America's shelters. Through their NKLA initiative, they're working to make LA a no-kill city by 2017.


In support of ColourPop's continuous efforts in making cruelty-free products, the brand has donated over $200k to NKLA and garnered over 1.2 million social impressions.


Entrant Company / Organization Name

ColourPop Cosmetics