Oraquick wanted to reach an LGBTQ audience with an educational spot about their product, the only at-home rapid HIV test. Their objectives were to inform potential users that the product is safe, easy, and time-tested. In order to ensure we created something that would deeply engage our audience, we took inspiration from the classic Broadway musical Bye, Bye Birdie showstopper "The Telephone Hour."
In order to ensure we created something that would deeply engage our audience, we took inspiration from the classic Broadway musical Bye, Bye Birdie showstopper "The Telephone Hour." Instead of teens dishing about the biggest gossip at school, our original musical number follows a diverse cast of LGBTQ triple threats spreading the word about Oraquick. Shot on location in New York City, the cast includes: Dylan Mulvaney (Book of Mormon), Jan Sport (RuPaul's Drag Race), Peppermint (RuPaul's Drag Race), Max Chernin (Bright Star), Nick Laughlin (Book of Mormon), & Alysha Deslorieux (Hamilton). The video has over 220,000 views across platforms QueertyTV, Instagram, YouTube, and Facebook, with an average completion rate of 75%.
The video has over 220,000 views across platforms QueertyTV, Instagram, YouTube, and Facebook, with an average completion rate of 75%.
