Where most people see a shoe, Dan "Mache" Gamache sees a blank canvas ready to be decked out and customized. Pronounced "mosh," the designer and artist makes some of the flyest custom kicks on the planet, partnering with just about everyone from famous athletes to rappers to brands and more. More than 570K followers support him on Instagram, a number sure to grow as the celebrities who rock his shoes frequently shout him out and hype his work. He first broke into the mainstream when NFL players started wearing his shoes in game, leading to the league creating a "My Cleats, My Cause" day, where the players wear shoes supporting a social cause and encourage their fans to donate money.