“Monday morning. What are you going to do about it?” Decorated retired Navy SEAL officer Jocko Willink is a bestselling author, podcaster and co-founder of Echelon Front leadership consulting. Jocko takes to social, serving up no-nonsense inspiration with a stark black and white feed reflective the Connecticut-native’s punchy, drill-sergeant manner. Jocko’s has amassed over 610K+ Instagram followers, with coordinating JockoPodcast.com weekly broadcasts on his YouTube page with 315K+ subs. Jocko branched out in 2018 with children’s series Way of the Warrior Kid and Mikey and the Dragons, showing young readers how to fight those dragons and find their inner warrior.