9th Annual Shorty Awards Categories

Voting & Entries for Influencers, Brands and Organizations are now closed! Stay tuned for finalist announcements.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Fashion

This award honors the social media efforts of fashion brands, publications and services. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

See previous winners and honorees here.
Deliver a buzz-worthy social activation that drives brand awareness for THE OUTNET Provide something unique amongst a sea of Fashion Week activations Inspire new customers to shop at THE OUTNET while continuing to excite existing customers
Maddie - Wear What Moves You
At 8 years old, Maddie Ziegler burst onto the scene as the star student Lifetime's Dance Moms. She danced her way into America's heart, as the star in the record-shattering "Chandelier" music video by Sia. With 1.5 billion she was quickly becoming a household name.Before long she partnered up with apparel giant, Kahn Lucas, to create her own fashion line....
MeUndies New Year, Fresh Me FB Live Series
Everybody's obsessed with the New Year, even if we all hate the inherent pressure to lose 10 pounds. Regardless, it's a great time to hit the reset button and try to start the new year off as a better person...in better undies.MeUndies wanted their loyal fanbase to enter 2017 feeling their best, and what better way to make that happen then showcase expert...
Movado Bold Connected II Social Media Campaign
Brandthumb worked with Movado to develop a social media program with the goal of promoting the Movado Bold Connected II watch and display its' smart features. We aimed to reach potential targets through the social following of elite NFL athletes on Instagram to drive awareness and purchase consideration for the Movado brand during the 2016 holiday season.
Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience
With merchandise that changes daily, no two visits to Marshalls are the same. We needed to reframe the way people think about our stores – turning the unpredictability of shopping Marshalls into an exciting experience, proving if you go in with an open mind, you never know what surprise is waiting.We needed people to think "surprise" when they think Marsh...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held in April 2017 in NYC and streamed to the public.