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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

THE OUTNET.COM PRESENTS #LIGHTUPTHEROOM AT LONDON FASHION WEEK

Finalist in Fashion

About this entry

As a luxury, previous-season online retailer, the international fashion weeks can pose a challenge as the rest of the industry looks to future trends. By focusing on personal style at #LightUpTheRoom, THE OUTNET ensured a voice and physical presence for industry insiders, customers and the public alike during fashion month. The activation aimed to provide a standout moment amongst a sea of activations and launches, inspiring new customers to shop on THE OUTNET while continuing to excite our existing followers and customer base.

Why does this entry deserve to win?

Light is often used as a medium of conveying life, and color a medium for expression. Utilizing both in conjunction with style, THE OUTNET developed #LightUpTheRoom – a celebration of self-expression that spoke to the brand's DNA. This playful concept brought participants’ personal style to life (literally!) and allowed the brand to engage with guests with an inclusive and digital experience during London Fashion Week. Located opposite Brewer Street Car Park in the heart of Soho, #LightUpTheRoom was an interactive space complete with a bespoke LED screen that reacted to participants' outfits. With a total 21,952 color combinations, each participant lit up the room with a color explosion tailored to their look, creating short video clips that were sharable via Instagram and lived on a campaign microsite created specifically for the activation.

Results

The numbers speak for themselves:

  • 2.2 million unique viewers reached across Instagram, Facebook and Twitter
  • 14.3 million impressions across Instagram, Facebook and Twitter
  • 86% of traffic driven to the campaign microsite were new users
  • Total PR circulation reach: 8.2 million

  • Reflecting THE OUTNET’s international footprint and perspective, the campaign made its mark across the globe, engaging a top five that includes United Kingdom, United States of America, Germany, France and Russia.

    Media

    Video for THE OUTNET.COM PRESENTS #LIGHTUPTHEROOM AT LONDON FASHION WEEK

    Produced by

    THE OUTNET

    Link

    Entry Credits

    About the Shorty Awards

    The Shorty Awards honor the best of social media.

    Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

    The 10th Annual Shorty Awards will be held in April 2018 in NYC.