Shorty Social Good Awards

Entries for the Shorty Social Good Awards are now closed. Stay tuned for the announcement of finalists! View entries submitted below.

The Shorty Social Good Awards honor groundbreaking corporate social responsibility and sustainability campaigns that organizational and marketing teams have worked so hard to realize. While the Shorty Awards have long-honored the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.

Archived from the 5th Annual Shorty Awards Best Viral Campaign

Word of mouth, street corner gossip and graffiti have been spreading ideas since ancient Rome. Viral marketing now increases its effect by an order of magnitude. This category honors the brand that best leveraged a social media channel to make its campaign go viral and significantly increased the buzz to create a stronger connection with consumers and increase ROI. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Finalists

finalist
Cumberland Farms Hoff-tacular
To promote Cumberland Farms Farmhouse Blend Iced Coffee, we created a multi-channel campaign that took the idea of viral consumer engagement to a bizarre new level. Check out the video to see how it all came together. Cumberland Farms - Iced Hoffee Extravaganza from Full Contact Advertising on Vimeo.To promote Cumberland Farms Farmhouse Bl...
finalist
"The Road to London"
With the 2012 Olympics taking place in London – a city rich with history and abound with cultural landmarks, NBC Olympics wanted to find a way to bridge a uniquely British moment with current Olympics personalities, with the goal of both expanding the Olympics audience and celebrating a city that would host the Games for the third time. Abbey Ro...
winner
Old Spice Muscle Music
Old Spice’s continual challenge is to find new ways to engage young guys. With this effort, we partnered with Vimeo to create “Old Spice Muscle Music"--the first-ever embeddable interactive player that allowed guys to play custom musical creations using Terry Crew’s muscles. The embeddable player allowed guys to post and share their muscular sym...
finalist
smart USA: Poop Tweet
People were talking a lot of sh*t about smart on Twitter. The car’s size, safety and style were all 140-character punch lines. So we had a choice. We could ignore the haters. Or we could use our unique voice to change their minds. As part of a larger program geared to humor our haters, we struck back at a tweet that said, "Saw a bird had crap...

Nominees

David Blaine’s ELECTRIFIED
VICE brought Intel together with illusionist David Blaine to create a one-of-a-kind performance piece controlled by the Ultrabook. Blaine chose New York, the city that never sleeps, as the stage for ELECTRIFIED, his first endurance challenge in more than four years, which took place on October 5th through the 8th on Pier 54. Blaine was awake for three ...
Litzky PR’s “Call Me Maybe" YouTube Recruiting Video
In May 2012, Litzky Public Relations (LPR) was hiring for two entry-level positions. In an effort to stand out and tap into an emerging social media trend, the employees at LPR created a “Call Me Maybe" recruitment video that ironically requested applicants not call, but rather e-mail their resumes to the agency. The video was created to help attract t...
Nickelodeon's The Legend of Korra: Korra Nation
From 2005 to 2008, Nickelodeon aired Avatar: The Last Airbender. At the show’s conclusion, Avatar fans were a formative group across the web, enthusiastic and vocal about their love for the show. In winter 2011, fans got what they wanted when plans for the next iteration of Avatar were cemented. The new Legend of Korra spinoff was set for an April 2012...
SodaStream, it’s fresh, it’s so fresh!
Public relations buzz in Paris with SodaStream & the Ice Age 4 movie! How to involve Parisian trendsetters & families in the SodaStream experience in a short period of time? A Twitter treasure hunt where people were invited to live the SodaStream experience and, potentially, win SodaStream products IRL. This social media operation illustrated SodaStream’s...
The Pine-Sol Original Pranked Video
Generations of women know and trust Pine-Sol dilatable cleaner. Its familiar scent and bottle can help to evoke memories. But what about men? They know Pine-Sol, but would need something a little more powerful and unique to evoke its memory during a trip to the store. So Pine-Sol decided to create that memory by playing a prank. The original Pranked...