10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 5th Annual Shorty Awards

"The Road to London"

Finalist in Viral Campaign

About this entry

With the 2012 Olympics taking place in London – a city rich with history and abound with cultural landmarks, NBC Olympics wanted to find a way to bridge a uniquely British moment with current Olympics personalities, with the goal of both expanding the Olympics audience and celebrating a city that would host the Games for the third time. Abbey Road was this opportunity. In an effort to engage new fans with the spirit of the Games, NBC took the iconic Beatles album cover and gave it an Olympics spin, featuring 2012 athletes crossing Abbey Road in place of the Beatles, in 15 different iterations—all with minimal branding. To drive home the goal of reaching new audiences, NBC partnered with top infotainment websites –, and -- to seed this exclusive content a week prior to revealing all execution on NBC Olympics’ own channels. This brought cultural relevance and drove June 2012 Olympic Trials tune-in with exclusive, shareable placements on credible pop culture websites, resulting in 11.2 million impressions and more than 1,500 shares on Facebook, Twitter and Pinterest. On NBC Olympics’ Facebook, the images were shared more than 4,660 times.

Why does this entry deserve to win?

Below are some links that further illustrate how the campaign was shared:


Produced by

NBC Olympics


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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