Most of the top brands now have an social media agency of record. The major advertising conglomerates around the world have all been on the hunt to scoop up the hottest social media agencies, many which didn’t exist a few years ago. Now, large social media agencies are the backbone of growing a brand’s presence on social and defining and executing strategies on a year-round basis. This award honors the best large social media agency (over 100 people).
Agency Judging Criteria and Submission Requirements:
-Creativity and Innovation -- specific examples of creative/innovative uses of social media
-Effectiveness -- identify how entrant has achieved great results through social media efforts
-Additional criteria for Agency category – a description of overall excellence.
Please provide specific examples of how agency: is advancing social media disciplines, creating client successes, providing social media leadership, and building staff experts. Include specific examples of how agency is advancing social media disciplines
-Links to Shorty Industry submissions – judges will consider quality of all Shorty Industry Award submissions the agency was involved in, include all Shorty Industry submissions.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.