360i is driven by an innate curiosity that keeps us and our clients ahead of the game – which is a good thing because in social, things are always changing. Curiosity permeates our culture across all departments, from media and SEO to brand strategy and community management. Specific to social, curiosity and a thirst to answer the question “what if …?" has laid the groundwork for efforts like the Oreo Blackout Tweet that dominated Super Bowl chatter earlier this year, Oscar Mayer’s Great American Bacon Barter campaign and even our holiday card, which bridged digital with the real world – and most importantly, allowed us to raise $50K for Hurricane Sandy relief.We’re social pioneers. We built one of the first social departments at any agency, which began with blogger relations in early 2007. Today, 360i is home to a specialized social team spanning social strategy, influencer relations, community management, social listening and content development. We help brands build relationships – at scale. Social allows brands to engage in a relevant, personal dialogue with consumers and we’re helping some of the largest brands in the world take advantage of this unprecedented opportunity. Every day, we engage 175MM people globally through the 150+ brand communities we manage. Among them are Oreo, UGG Australia, Bravo & Dentyne. We use social to evolve brands from talking to being talkable. For example, we helped Oscar Mayer introduce a new kind of bacon by building a campaign around a simple, yet powerful insight: Bacon is more buzzed about online than Tom Cruise, Kanye West and Lady Gaga. Which got us thinking – what if we could harness this passion around Oscar Mayer bacon? Thus, the Great American Bacon Barter was born. The social media-driven journey caught the attention of bacon lovers across America and propelled Oscar Mayer to the center of the conversation. Another example: Insight into the makeup of Oreo’s online communities revealed to us the power and scale of the brand’s Millennial fan-base, and so we began delivering social content that was hyper-relevant to the behaviors and attitudes of our audience and reflective of pop culture events as they happened. So, when an unexpected power outage interrupted Super Bowl XLVII, we knew just what to give fans racing to social media to discuss the event. Oreo’s blackout tweet went viral almost immediately. We’re dedicated to helping brands evolve to be social by design, which is why we wrote the book on it. Written in 2009, our Social Marketing Playbook has been read over 100,000 times and is widely heralded as the premiere guide to social. We also created 360iU, our educational center that helps marketers better understand the changing social landscape through regular reports, our Startup Outlook program and an industry blog, which features thought leadership from 60+ people at 360i.
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