2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 5th Annual Shorty Awards

The Premier Global YouTube Network

Finalist in Large Agency

About this entry

Fullscreen was founded in January 2011 by CEO George Strompolos who helped create and manage YouTube’s Partnership Program. In just two years, Fullscreen has quickly grown from a living room start-up into the #1 independent YouTube network according to comScore. With 2 billion monthly views and over 100 million subscribers, we’ve built a global network on YouTube that empowers next-generation content creators and brands to thrive in a digital world. Fullscreen offers creators and brands premium services, proprietary technology tools and strategic consultation for audience development and effective social engagement on YouTube. Fullscreen also provides exclusive sponsorship opportunities, creative marketing solutions, cross-promotional support and more. The digital world is revolutionizing the way content is being consumed, shared and enjoyed. Here at Fullscreen, we understand how YouTube audiences are actively engaging with the content they love. We innovate proprietary technology tools and provide content creators and brands with powerful solutions for developing and engaging their audience on the world’s largest video platform. A primary way creators make a living from their content is by securing sponsorships from advertisers. Unfortunately, brands have limited access to the breadth of content creators on YouTube, and sponsorship opportunities are typically reserved for only the largest YouTube channels. But we believe that every creator is an influencer, so we created Gorilla. Gorilla is Fullscreen’s exclusive sponsorship marketplace that gives creators of all sizes the opportunity to participate in sponsored videos and cross-promotional campaigns that offer $20-$40 CPMs to complement their standard YouTube revenue. With Gorilla, brands are able to organically integrate their brand message across a demographically-targeted slice of Fullscreen’s massive creator network. Gorilla is revolutionizing the way brands are able to share their message. Recently BermanBraun teamed up with Fullscreen to promote its “Why Would You Eat That?" series on the “Tasted" channel. Rather than limiting their brand strategy solely to buying media, BermanBraun enlisted 30 highly inventive YouTubers to eat raw eggs, paintballs, sticks of butter and other oddities to show their solidarity with the crazy eaters on the “Tasted" show. These Gorilla “shoutouts" received over 300,000 views just in the first week of the campaign while nearly doubling the “Tasted" channel’s subscriber acquisition rate. Fullscreen also works directly with brands like NBC, FOX, Univision and McDonalds to maximize their presence on YouTube with Channel Plus, Fullscreen's channel management and optimization service. By helping brands deliver smart programming on the world's largest video platform, we empower brands to become creators and storytellers. We constantly implement specialized social media strategies for our clients. Fullscreen worked with FOX to activate a social campaign around the launch of the film "Rise of the Planet of the Apes". The campaign ran across a number of content channels in the Fullscreen network and drove four times more traffic (over 1.2 million views) to Fandango than the official theatrical site.

Media

Produced by

Fullscreen

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.