10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Native Advertising

This category honors the most creative and effective incorporation of native advertising in a social media marketing campaign.

See previous winners and honorees here.
#BackedByAxe
To promote season 2 of Showtime's hit series, Billions, and reach a new audience, we ignited a relevant platform that embodied the show's ethos.
Adam Ruins Facebook…. On Facebook
Adam Conover, America's premiere debunker and possibly only investigative comedian, is out to enlighten the unenlightened (i.e., the rest of us). Adam Ruins Everything is not just his show – it's his (comically inventive yet unrelentingly serious) mission wherein he reveals the truths behind popular misconceptions. And in these crazy times when the idea o...
CollegeHumor Goes Back to School
In the lead-up to 2017's back-to-school season, Amazon needed to generate awareness and excitement around Amazon Prime Student, and encourage students to consider Amazon for their back-to-school needs. To do this, they teamed up with CollegeHumor for a creative approach that targeted its influential audience of millennials and college attendees with custo...
Fruit By The Foot Challenge
Creative a viral campaign on instagram.
Men's Wearhouse Promposal 2.0
While Men's Wearhouse is the number one tuxedo rental store in the country, its consumer demographic continues to age. We needed to ensure Men's Wearhouse stayed top-of-mind for Gen Z, and create a platform they could own within the Prom space for years to come. One year prior, we discovered that the act of asking someone to prom had become a phenomenon. ...
TINDER X EDGE® SHAVE GEL
Tinder and Edge® teamed up to give Millennial men a competitive edge in the dating world. Our three goals:1) Create buzz for Edge®'s spokesmodel, Nina Agdal, by inviting men to Swipe Right for their chance to meet Nina at Sports Illustrated's Swim Fest2) Debut Nina's Edge® Shave Gel bikini on Tinder, her tips for getting more Right Swipes, and behi...
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Week were excited to debut their new collections utilizing this new social feature. Our challenge for F/W 2017-18 was to create a completely unique Instagram live experience for Y-3—a brand known for its obsession with innovation. In an age of instant gratifica...
adidas Originals NMD Exclusive Glitch Camo
We were tasked by adidas Originals to create a shoe campaign to name and promote an exclusive version of the adidas Originals NMD sneaker that was limited to a few thousand pairs in the US and Western Europe. Our ambition was to update the ethos of the NMD, keep interest high, and to drive swipe ups to the adidas.com website while creating a feeling of ex...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18