10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Fruit By The Foot Challenge

Entered in Native Advertising

Objective

Creative a viral campaign on instagram.

Strategy

Our Agency (Jerry Media) created the fruit by the foot challenge and used 25 of our in house instagram accounts (ie fuckjerry, beigecardigan, krispyshorts, cohmedy, pizza etc..) to push the challenge out to millions of people. The goal was to make it look like this campaign was already a thing (which was created out of thin air). The challenge took off and the internet started posting their challenges. It was picked up by tv and news outlets across the US.

Results

Over 30 million people were reached, business grew year over year - Please watch the case study video link we put together for this.

Media

Video for Fruit By The Foot Challenge

Produced by

Jerry Media, Fruit by the Foot (General Mills)

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18