Creative a viral campaign on instagram.
Our Agency (Jerry Media) created the fruit by the foot challenge and used 25 of our in house instagram accounts (ie fuckjerry, beigecardigan, krispyshorts, cohmedy, pizza etc..) to push the challenge out to millions of people. The goal was to make it look like this campaign was already a thing (which was created out of thin air). The challenge took off and the internet started posting their challenges. It was picked up by tv and news outlets across the US.
Over 30 million people were reached, business grew year over year - Please watch the case study video link we put together for this.
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