10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of a Hashtag

This award honors the most creative and effective use of hashtags across any platform for a specific brand, cause, marketing campaign, product, or service.

See previous winners and honorees here.


We live in an intense and noisy world. We live with and through gadgets, social media and mobile apps. Our brains are now oriented to consuming multiple forms of information through what we know as a newsfeed. Younger generations are already adapted to this timeline/newsfeed mentality, often from early childhood. The challenge is to identify how...
The iHeartRadio Music Awards "Best Fan Army Award" unites fan bases all over the world. In the 10 years since hashtags first surfaced on Twitter, #iHeartAwards and #BestFanArmy are two of five awards-based hashtags that have been used over 3 billion times. In 2017, iHeartRadio took its promotion of #BestFanArmy to the next level to have it used ...
As people have multiple credit cards of various brands in their wallets, staying top of mind for a credit card company is key.One of ways that Mastercard achieves this is by partnering with popular events, organizations, and people, who represent the Mastercard logo and brand. They can be nationally recognized, like MLB, or niche and targeted, l...
2017 was an unprecedented year for climate change - from devastating extreme weather events to the U.S. withdrawal from the Paris Climate Agreement. As leaders gathered for the United Nations Climate Change Conference (COP23) in November 2017, the UN Foundation launched the #EyeOnClimate campaign at the opportune time to heighten the urgency for...
#TheCaribbeanIsOpen: Celebrity Cruises’ Response to the Hurricanes
In the wake of Hurricanes Irma and Maria, the devastating impact on the Caribbean islands left thousands without basic necessities like food, clean water, and shelter. Response was immediate, as teams of first responders and volunteers – including our Celebrity Equinox captain and crew – arrived on the affected islands, delivering supplies, clea...
Home Runs for Hurricane Recovery
In the aftermath of one of the most catastrophic hurricane seasons in history, T-Mobile made a major commitment to help rebuild communities in need. T-Mobile used its platform as an official sponsor of Major League Baseball to raise money and awareness for hurricane recovery during the MLB Postseason and World Series. What ensued was a major suc...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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