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3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

#MIAmamas

Entered in Hashtag

About this entry

Responding to the needs of an important, under-served passenger population, MIA created "MIAmamas," a one-of-a-kind program that offers eight strategically branded nursing suites located on each of MIA's concourses. Using the power of social media, MIA created the hashtag #MIAmamas, to spread awareness of the suites and position MIA as a thought-leader in providing an airport-wide solution for traveling mothers.

Why does this entry deserve to win?

The #MIAmamas hashtag was created to play off the universally understood word for mother along with MIA brand name. This is particularly important in a large international airport that serves 44 million passenger a year. The hashtag also played with the well-known brand of Mamava, the company that manufactured the nursing suites. The #MIAmamas brand was marketed on the inside of the units, as well as on all printed and digital collateral. MIA and the Mamava vendor used their mobile apps to enable traveling mother to readily find the suites.

Nursing moms are welcome to feed or pump anywhere at MIA, but the MIAmamas suites offer traveling mothers options other than restrooms to be with their babies. The hashtag serves as a positive and powerful way to reach traveling mothers and create a conversation around the airport's new amenity and its thoughtful efforts to provide customer service to an underserved community.

Results

Highly successful from media, print, social and digital responses.

Media

Produced by

Miami International Airport

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018