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10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards

#MeganeExperience

Entered in Creative use of Technology

About this entry

Data catching on cars with the Renault #MeganeExperience.

To promote the new Megane, Renault launches #MeganeExperience, an experience based on a simple idea: "live automobiles sensations for real" and according to the new TV Spot's base line : "Activate your sensations". The objective with the #MeganeExperience was to demonstrate the real sensations that drivers could felt while driving the new Megane.


Why does this entry deserve to win?

The TV spot Renault MEGANE showed scientists trying to understand the effects of driving on the driver, with a final promise: "Activate your Sensations". Renault has taken up the challenge and offered to its drivers to make it "In Real Life".

To do so, Renault created #MeganeExperience an interactive experience using test drive data which give an IRL meaning to the whole Renault Megane Experience campaign and which setted up a data collection system, embedded in cars in order to describe what one feels when driving. We analyzed and merged the data obtained from the car and the drivers. The test drives can be viewed on data.nouvellemegane.renault.fr

When you viewed a test drive, you saw real time data from the car and the driver. We created a specific architecture for the front and back end in order to enable the user to switch to another test driver at any time based on the emotions he wants to see.

Results

Media

Produced by

We Are Social , Renault

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.