entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories

See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards

The Punisher

Finalist in Twitter Presence

About this entry

An unconventional hero demands an unconventional social presence.

Why does this entry deserve to win?

Frank Castle's twitter leaned into the conspiracy surrounding him from day one, launching with a date announce (that redacted the release date) and a series of morse-code messages that attentive fans decoded into episode titles. Posting copy used Frank's gruff, taciturn voice to connect followers to a story more sophisticated, visceral, and emotional than anyone anticipated. Content spanned the gamut of cryptic conspiracy to tense, high-wire action to focusing on Jon's portrayal of a man who is powered by rage.


On twitter alone, our campaign enlisted 81K new followers in Frank's war, an increase of 740%


Produced by

hi5.agency, Netflix


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018