10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Domino's Wedding Registry

Entered in Food & Beverage

Objective

Out of sheer love for pizza, countless people in the US make Domino's a part of their wedding, whether it's used during the proposal, served at the reception, or ordered after the couple returns home exhausted from their honeymoon. After watching this happen for years, we embraced this trend and launched the Domino's Wedding Registry – the first-ever registry where engaged couples can ask for cheesy pizza as wedding gifts.

Strategy

The Domino's Wedding Registry enabled couples to choose from 11 different pizza bundles to enjoy before, during and after the wedding. With gifts like the "Thank You Card-a-thon," or the "Wedding Night," or "Low-key Date Night," or the "2AM Bachelor Party Feast," brides and grooms could finally get something they both truly love as much as each other. We spread word of the platform by going where the brides go, infiltrating the sacred bridal industry with tongue-in-cheek print resembling wedding gown ads, placing banners on the #1 wedding inspiration site (Pinterest), and even disrupting a traditional wedding planning exhibition.

Results

The campaign received national coverage, garnering 1 billion media impressions in the first 7 days with the platform receiving more than 400,000 page views from the 165 countries, thus far. Since the launch of DominosWeddingRegistry.com, 4,000 registries have been created and nearly $1,000,000 worth of pizza has been registered for. With just a few months down, we have forever to go.

Media

Video for Domino's Wedding Registry

Produced by

CP+B

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18