The legendary builder behind VidCon (sold to Paramount) and Revision3 (acquired by Discovery) – who’s been right about every media shift for 25 years – drops another provocative take.
Jim Louderback – the media visionary who:
- Launched TechTV before "streaming" was a word
- Turned PC Magazine into a cultural phenomenon
- Scaled VidCon to 8 global events before its Paramount acquisition
...now reveals why the creator economy has reached its tipping point: all thanks to MrBeast's Amazon deal proves creators hold the power, YouTube's quiet domination of living room screens, and the Duolingo Paradox where a 23-year-old outsmarted every CMO
You’ll never look at your screen the same after hearing:
- Why Netflix is cloning YouTubers (badly)
- How Hot Ones solved TV’s engagement crisis
- Which corporate mascot goes viral next (GEICO’s gecko? Flo from Progressive?)
And here’s extra tea this week…
Your weekly FYP is live! Dive into #ShortTake for fresh, thought-challenging takes on culture, creativity, and the TLDR moments you need to know.
This week’s highlights include:
- A must-know ChatGPT 🤖 image model hack
- Shira Lazar’s new podcast kicks off with Mark Cuban 🎙️
- Jim Louderback on the blurring lines between YouTube, TV, and streaming
- Roberto Munoz on why PR should take notes from HR
- Why brands still underestimate Roblox’s 85.3M daily users 🎮
For the full breakdown and more sharp takes, check out this week’s #ShortTake here.
Stay curious, stay ahead.
Subscribe to #ShortTake for your weekly FYP fix
In case you missed it
- AI is the new internet moment, except it’s moving way faster.
Shira Lazar recently sat down with Mark Cuban at SXSW to discuss AI’s rapid impact on small businesses. Spoiler: Cuban is betting big on AI-driven healthcare and automation.
This article is a must-read, and for an even deeper dive, listen to their full conversation on Shira’s podcast.
- Brands are still sleeping on Roblox's 85.3 million daily users, and Gen Z is waking them up!
In this Forbes article, Jamie Gutfreund dives into how the platform is shifting the way brands connect with audiences.
Brands like e.l.f. and Walmart are ditching traditional ads for immersive experiences that invite users to play, create, and engage.
Instead of traditional ads, the focus is on being part of the community, offering fun, interactive experiences that drive loyalty.
