ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.
Here’s a cool trick with the new ChatGPT image model
If you’re looking to know how to navigate AI better, Ruben Hassid is your guide. This specific trick is how to recreate an iconic ad with your brand. But Ruben is creating a free library on LinkedIn of ways to enhance prompts and productivity and as he says “master AI before it masters you.”
Speaking of AI, Shira Lazar has a new podcast
And one of her first episodes was with Mark Cuban at SXSW about AI, healthcare and the future of jobs. Check it out.
What is TV now?
Last week, we talked to Jim Louderback about a variety of trends in the creator economy. Catch the full episode.
Beast Games will see other streamers and networks look to give creators the keys to produce things that work for their audience rather than attempts prior – to drop creators into past TV models. But the biggest trend may be that YouTube, TikTok, TV, streaming are all blurring into one. And it will be exciting to see what new models of success will emerge.
Check out his newsletter Inside The Creator Economy for more.
PR can learn a thing or two from HR
Roberto Munoz joined the pod this week and he has a gift for making complicated things in communications seem clear and how the industry can continue to grow in a changing landscape by learning what had worked for other parts of an organization.
“When you are talking to executives ,data and measurement is their language. You can't come to the board meeting and say, my gut says this. Now, there is art here, but HR is a great example. Two decades ago, they moved from doing the benefits and the pay packages to being top table, core to strategic decision making, and having the measurements and the data around it.”
Are you ignoring 85.3 million daily users?
Jamie Gutfreund lays out the entire case, in wonderful detail, why the collective we are still underrating Roblox. Not all user numbers are equal. Connection and depth of engagement matter. Roblox has a highly active, collaborative and engaged userbase. If you can roll up your sleeves and do something for the community, they will reward it.
