As Director of Earned Media & Communications at State Farm, Nate Koch leads the strategy and execution of all things earned media for State Farm to bring bold ideas to life and position the brand in unexpected, unforgettable places that drive media coverage and social conversation. From headline-grabbing activations with Jake to brand storytelling with Batman and Caitlin Clark, his team's goal is to drive outsized attention that puts State Farm at the center of culture.

Before joining State Farm, he spent 14 years at Kohl’s where he led social marketing and PR initiatives that shaped the brand’s voice and elevated its cultural relevance.