Michael Heaven has spent a decade at the intersection of creator culture, commercial strategy, and technology.
He joined Social Chain on the founding team and helped grow it from a Manchester startup to a $300M market cap, launching its US operation in New York.
In 2023, he co-founded Butterfly Effect — a creator marketing agency that won Best Small Agency at the 2024 Global Agency Awards.
Based between Switzerland and New York, Michael speaks about creator strategy, attention economics, and the honest reality of building businesses from scratch.
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