Named one of  Forbes’ Top 50 Entrepreneurial CMOs, Business Insider CMO to Watch, Brand Innovators’ Industry Innovator, AdWeek Marketing Vanguard founding member, and a member of Ad Age’s The List, Krystal has helped scale and lead marketing for innovative emerging startups like NOYZ, UrbanStems, Paris Hilton’s 11:11 Media and Fullscreen; led teams within large  Fortune  500 enterprise companies like Warner Bros.; and helped launch fresh marketing campaigns and platforms aimed at a Gen Z audience for top consumer brands like the NBA, Hilton Hotels, Taco Bell, L’Oreal, Nike, Apple, Uber, Klarna and many more. Her remarkable work has been featured in AdWeek, Ad Age, Vogue, Vanity Fair, The Hollywood Reporter, Variety and Forbes; and has received two Cannes Lions shortlist nods, a Clio Sports Silver win, and Ad Age’s 2024 Social Campaign of the Year.  She is an active mentor to early and mid-career marketers across multiple organizations and serves as a CMO to community-obsessed, category disruptor, growth stage companies in beauty, entertainment, and health & wellness.