A growth marketing expert who has spent her career shaping customer journeys from every angle – working within agencies and startups alike – Grace Kwak’s newest chapter is leading growth, marketing strategy and analytics at Background Noise. As a first-generation Korean-American, Grace is actively aware of how experiences vary from person to person, and how brands must keep diversity of customer experiences top-of-mind at all times.

Across her career, she’s contributed to growth for brands including Cecred, Taco Bell, Chirp, BookBub, Follain, Papa John’s, Hint Water, Dunkin Donuts, NBC Sports, COTY, Lysol, Mucinex, American Family Insurance. She’s been internally honored for her contributions, earning an MVP award at Mindshare and a Person of New York award at Performics. She’s contributed to internal presentations around International Women's Day Webinar at Big Spaceship, and growth marketing for We Are Rosie.