Chidera is a Creative Lead on the Netflix Brand Studio team, overseeing partnership campaigns across series and films. She collaborates with leading consumer brands and creative agencies to concept and execute campaigns in support of Netflix’s biggest releases, including Squid Game, Bridgerton, Happy Gilmore, Love is Blind and Emily in Paris.

Across her work, Chidera embraces a culture-first philosophy. Whether it's tapping known Bridgerton look-alike Joe Jonas to teach fans how to T-Time with Tanqueray or using Duolingo’s menacing mascot to get fans around the world to ”Learn Korean or Else" fandoms and their unique cultures sit at the center of the work she does. She believes successful entertainment partnerships capture and reflect the conversations, debates and hot-takes of their audiences, resulting in campaigns that don't just respond to culture but embed within it.

Chidera was recognized as part of Forbes 30 Under 30 recipient for Marketing. Prior to Netflix, Chidera’s career has spanned positions in creative strategy within the brand and experience design industries, with positions at brand design firm Wolff Olins, UX design firm Method and architecture firm Rapt Studio.