THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

Wild Ideas Worth Living

Entered in Branded Content

Objective

The goal of Wild Ideas Worth Living is to inspire more people to get outdoors and pursue their own wild adventures. The podcast focuses on environmental appreciation, preservation, and sustainability, while also aiming to increase access to the outdoors for diverse communities. We’ve interviewed adaptive athletes, BIPOC adventurers, members of the LGBTQ community, and more to show that everyone belongs in the outdoors.

Strategy

Results

Our objective is to create an engaging podcast that brings to life the values of our team and REI as a brand: adventure, sustainability, environmental stewardship, diversity in the outdoors, and accessibility for all. Over the years we have featured adaptive, LGBTQ, and BIPOC adventurers. We consider ourselves successful because these diverse stories have been heard by hundreds of thousands of people. The more these stories are told, the more people feel inspired to go after their own wild ideas. We’ve heard from many listeners that the podcast has pushed them to pursue their own adventures, like quitting their jobs, traveling the world, climbing mountains, and opting for more time outside.

Media

Video for Wild Ideas Worth Living

Entrant Company / Organization Name

Puddle Creative, REI Co-op Studios

Links

Entry Credits