Objectives

Eighty-seven percent of U.S. adults know someone in the LGBTQ+ community — a family member, friend, neighbor or coworker. iHeartMedia is committed to serving its diverse audiences including the LGBTQ+ community and strives to provide the most relevant LGBTQ+ news and information to its listeners every day. Additionally, iHeart supports the most impactful organizations advocating for and improving the lives of the LGBTQ+ community.

On June 16, 2023 the fourth annual P&G and iHeartRadio’s “Can’t Cancel Pride 2023 – The Future Starts Now” provided an opportunity to raise visibility and funds for members of this community through organizations including GLAAD, SAGE, National Black Justice Coalition, The Trevor Project, CenterLink and OutRight Action International.

In alignment with Pride Month and the return of Can’t Cancel Pride, iHeart issued a $3M Spotlight Media

Grant to the event’s complete slate of participating nonprofit partners, including CenterLink, GLAAD, National Black Justice Coalition, Outright International, SAGE and Trevor Project. Each PSA created a unique opportunity to highlight the specific work of each organization and drove listeners to their respective websites for more information.

Primary objectives of Can’t Cancel Pride

• Provide LGBTQIA+ community and its allies the opportunity to celebrate Pride month in a safe manner with top tier talent and celebrities showcase a night of music and Pride
• Raise fund for various organizations at the forefront of bettering the lives of LGBTIA+ communities!
• Raise awareness and visibility to specific issues pertaining to the LGBTIA+ communities of color
• Seek to fill the gaps and disparities between the general population and LGBTQ+ communities, whether they are related to health, finance or inequality.

Strategy and Execution

Eighty-seven percent of U.S. adults know someone in the LGBTQ+ community — a family member, friend, neighbor or coworker. iHeartMedia is committed to serving its diverse audiences including the LGBTQ+ community and strives to provide the most relevant LGBTQ+ news and information to its listeners every day. Additionally, iHeart supports the most impactful organizations advocating for and improving the lives of the LGBTQ+ community.

On June 16, 2023 the fourth annual P&G and iHeartRadio’s “Can’t Cancel Pride 2023 – The Future Starts Now” provided an opportunity to raise visibility and funds for members of this community through organizations including GLAAD, SAGE, National Black Justice Coalition, The Trevor Project, CenterLink and OutRight Action International.

In alignment with Pride Month and the return of Can’t Cancel Pride, iHeart issued a $3M Spotlight Media

Grant to the event’s complete slate of participating nonprofit partners, including CenterLink, GLAAD, National Black Justice Coalition, Outright International, SAGE and Trevor Project. Each PSA created a unique opportunity to highlight the specific work of each organization and drove listeners to their respective websites for more information.

Primary objectives of Can’t Cancel Pride

• Provide LGBTQIA+ community and its allies the opportunity to celebrate Pride month in a safe manner with top tier talent and celebrities showcase a night of music and Pride
• Raise fund for various organizations at the forefront of bettering the lives of LGBTIA+ communities!
• Raise awareness and visibility to specific issues pertaining to the LGBTIA+ communities of color
• Seek to fill the gaps and disparities between the general population and LGBTQ+ communities, whether they are related to health, finance or inequality.

Results

• 21M Views to livestream event
• Can’t Cancel Pride 2023 made a remarkable impact, generating 9 billion total social media in impressions during our extensive promotional campaign.
• Can't Cancel Pride premiere had an overwhelmingly positive social sentiment of nearly 90%, with an audience made up of women (59.4%) leading the way, especially among the 25-34 age group (59.8%), closely followed by the younger 18-24 audience (26.1%).
• Twitter impressions were 261M. Sentiment was overwhelmingly positive with 99% positive/neutral tonality

• 357mm gross impressions while promoting the event on-air
• The press for Can’t Cancel Pride garnered over 1 billion press impressions and $9.78M in publicity value. Press coverage included Billboard, Yahoo! Entertainment, Rolling Stone, The Hollywood Reporter, Out Magazine, The Advocate, MSN and more.
• In just four years, Can’t cancel pride has raised over $14 million to benefit the six organizations equally
• The PSA campaign generated over 282 million impressions totaling to over $2,8 million in media value

Media