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From the 8th Annual Shorty Impact Awards

iCarly Talks Black Hair

Entered in Entertainment, Racial Equality


When Paramount+ launched the new iCarly reboot, fans immediately noticed something special about the show. Viral tweets celebrated the beautiful and intricate hairstyles of the show's new main cast members, Laci Mosley and Jaidyn Triplett. To honor Black History Month, the pair sat down with their talented hairstylist to discuss the importance of working with a team that understood the distinctive haircare and styling needs of Black actresses.

Strategy and Execution

It wasn't what they were used to on other sets. Reflected through the intentional styling of Laci & Jaidyn’s characters, this video speaks directly to the importance of representation on camera and behind the scenes. Through an educational and relatable approach, iStyle Black Hair brings awareness to the safety and comfort required for all professionals of diverse backgrounds, ethnicities, and cultures.


This message resonated with fans. The video received one of the highest engagement rates of the season, with more than 26k likes and 800 Instagram comments from followers sharing their personal stories about how this issue affects their lives.


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