THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

Earth Day 2023 – Help restore our priceless planet

Entered in Environment & Sustainability

Objective

At Mastercard, we’re powering economies and empowering people, building a sustainable world where everyone prospers. Our environmental, social and governance strategy is expressed through three pillars — People, Prosperity, Planet — and all the work we do is grounded in strong governance principles.

For Earth Day 2023 we wanted to demonstrate our commitment to making a meaningful impact on the future of our planet by highlighting our climate impact and progress towards reaching existing Priceless Planet Coalition partners, flagship solutions and efforts to drive further innovation in this space.

Strategy

We activated a 360° comms approach to tell a holistic story across Mastercard on external and internal channels for the whole of April to celebrate ‘Earth Month’.

 

Earned, Owned & Paid Media –

Events:

Attended key events across Earth Day Month to showcase Mastercard’s commitment to achieving Sustainable Finance and ESG Targets: Global Inclusive Growth Summit, Time CO2 Earth Awards, Bloomberg Green Summit + Banking Innovation Summit.

Internal Employee Engagement:

Entrant Company / Organization Name

Mastercard

Link

Entry Credits