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Special Project

Special Project
From the 7th Annual Shorty Awards


Entered in Large Agency


A bacon-scented alarm clock. A Game of Thrones beautiful death countdown. A consumer-inspired Snack Hack movement. These creative coups represent how 360i continues to build brands and engage consumers with creative, innovative, digitally-centric marketing.

We are partnering with leading brands like Anheuser-Busch InBev, Clinique, Oreo, HBO, Nestle and Pernod Ricard USA to pioneer the future of marketing by combining a deep understanding of currency and influence with clever approaches to earned, owned and paid media.

360i's vision has always been to lead and challenge the status quo by transforming digital insights into business results. We're helping bold marketers make major shifts in the way they plan and optimize marketing around digital and social to create exciting, industry-shaping, effective and breakthrough work.

Strategy and Execution

Breakthrough Work —

Oscar Mayer | "Wake Up and Smell the Bacon." We partner with Oscar Mayer to use only digital and social marketing to stand out as the best-tasting premium bacon at the center of the – largely unbranded – bacon phenomenon. Tapping into the insight that few culinary experiences rival the unmistakable scent and sound of bacon cooking in the morning, we created "Wake Up and Smell the Bacon" through nine months of R&D. We blended a custom bacon scent, prototyped a device to deliver it, developed an accompanying alarm clock app; and then promoted it by creating a video parodying contemporary fragrance ads and seeding devices with reporters and influencers. Demand was sudden and massive, resulting in a ton of bacon buzz and 520 million impressions, making Oscar Mayer the most talked-about bacon brand in America. Moreover, we increased Oscar Mayer bacon sales year-over-year.

HBO | "Beautiful Death." To build anticipation for Season 4 of HBO's Game of Thrones and encourage catch-up of the first three seasons, the network counted down to the premiere of its most epic season with 30 days of "Beautiful Death" - a series of 30 intricate illustrations representing each episode of the previous seasons with the most poignant death of that episode. The show enlisted Game of Thrones fan and artist Robert M. Ball to create a visually arresting story for the entire month leading up to the premiere and partnered with social content creators to spread the campaign in social. "Beautiful Death" has become the go-to guide to the most iconic deaths in the realm, leading to the show's most watched and social season to date and inspiring a new line of merchandise for the brand.

In addition:

Our Culture—

Our culture of curiosity challenges us to push the status quo and motivates us to keep pace with where technology and consumer behavior are going next.

The Accolades—

360i was recently named to Advertising Age's A-List, as the only agency named top 3 for 3 years, and we were named MediaPost's OMMA Agency of the Year 2 years in a row. We were also recognized as iMedia's Best Agency for Social Media and the top Global Digital Agency by the Warc 100.





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