THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

WWE Community Champions

Entered in Sports

Objective

WWE Community’s vision is to build a universe of passionate fans, employees and WWE Superstars dedicated to providing hope, creating inclusion, empowering communities and recognizing service. Each of these pillars serve to further align our community outreach efforts with the WWE brand while creating a lasting impact for new and existing partners.

 

An organization that transcends cultures and reaches an international audience, WWE leverages its brand power to raise funds, generate awareness about important issues and encourage millions of fans to get involved in various community efforts and partner with charitable organizations. Utilizing passionate WWE Superstars and through a best-in-class creative, holistic approach to activation across our global platforms, WWE has been successful in driving meaningful and measurable impact for our community partners.

 

WWE’s key points of differentiation include access to over 250 Talent, live event and broadcast integrations, unmatched social media following with more than 1 billion followers, a second-to-none inhouse production team to capture and tell stories and so much more. These capabilities allow us to customize and execute in ways that traditional sports cannot and ultimately deliver more value and a higher ROI for our community partners and spread their mission to a global audience. 

 

Looking to honor the local heroes that continuously answer the call day in and day out, WWE launched WWE’s Community Champions Showcase in 2021, an initiative that highlights local non-profit grassroots organizations who are driving meaningful change within their communities.

Strategy

WWE’s Community Champions Showcase comes to life in alignment with WWE’s five biggest Premium Live Events, WrestleMania, SummerSlam, Royal Rumble, Survivor Series and Money in the Bank, with deserving local organizations being recognized in each host city.

 

Leading up to each Premium Live Event, WWE hosts a caravan of local events where each honoree is awarded with financial grants and a custom WWE Championship title. Organizations also receive second-to-none in-kind social and digital media support across WWE’s global platforms, creating an unparalleled opportunity to amplify their mission. WWE Superstars, who have a passion to give back, along with local celebrities, further support the program by attending the Showcase events and using their powerful influence to promote the cause.

Results

To date, this program has honored 35+ organizations including, Tampa Bay Sports Commission, PGA Reach, Three Square Food Bank and Jackie Joyner-Kersee Center, and donated nearly $250K. 

Media

Entrant Company / Organization Name

WWE